Context: After the surprise release of Taylor Swift's album evermore, "willow", the lead single, relieved a lot of push from Taylor to get the #1 spot on the Billboard hot 100. This push included a ton of remixes (along with the song's original version, its 'dancing witch (Elvira remix)', 'lonely witch' and 'moonlight witch' versions were available individually. Plus, three versions were available as part of the song's 'woodvale' collection: its 'dancing witch', 'lonely witch' and 'moonlight witch' iterations.) Along with the remixes, the price of the copies kept getting lowered, until it was the lowest it could legally be sold as to still count. Taylor Swift has always been a business woman, but there's no question here - this was blatant chart manipulation created to get her song, up against Mariah Carey's "All I Want For Christmas Is You", to the number one spot. The only question - how ethical is this chart manipulation?
People critic her use of chart manipulation, arguing it's "pathetic" and "desperate"
Track #1 on evermore
Writers: Aaron Dessner & Taylor Swift
Producers: Aaron Dessner