This is “PART II” of this 4-part series:
#6. The “PLUS Bullet
>The “PLUS” bullet is a greed bullet – it gets your prospect into the mindset of more, more MORE! Its structure isn’t terribly unique – essentially it’s just one of the other formulas with a PLUS at the beginning.
>PLUS bullets work best at the end of a list, helping finish with power and momentum. Here’s an example from one of Clayton’s financial self-mailers:
#7. The “Number” Bullet
>Use this kind of bullet when you can group together multiple ways of doing something, multiple secrets or multiple reasons why something will happen. It’s a great way of condensing unique information into a value-added team of enticing secrets, methods or ways of delivering a desired benefit.
#8. The “Right… WRONG!” Bullet
>There are times when you’ll be able to bank on your prospect having certain assumptions. That’s where this kind of bullet comes in. You suggest the assumed idea or belief and then you immediately debunk it with… WRONG! It’s great because everybody wants to know why or how they could be wrong about something they thought they knew. Especially, if there’s a killer benefit in knowing the right answer!
My previous write-up regarding the disappearance of Loy Evitts got a lot more attention than I was expecting, and I can’t thank you all enough for all the comments and engagement on that post. Here’s hoping Loy gets justice soon. This time, I’d like to share a story about another disappearance with you all; this time, it involves two people—a mother and son. There has been no write-up that I can find about this particular case on Reddit, so I figured theirs would be a good case to cover. Here’s the story of Sandra and John Jacobson:
TW/CW: Mental illness and suicide
EDIT It has come to my attention that there are noted similarities between my source material and this write-up; that was never my intent, nor do I want to appear as if I’m claiming another writer’s work! As I could only find a few sources for this case, my summarization likely contains similar phrasing and word choices to my source material. I will go hunting for additional sources to see if I can offer up anything new, but for the time being I have made some edits to this write-up to make it differ more from the sources I used (listed below this write-up). Thank you for the feedback and helping me become a better writer!
Background Sandra “Sandy” Mary Jacobson was born December 8, 1959, to Henry and Bernice Grensteiner. In November of 1996, the 36-year-old Sandra lived in the rural, sparsely-populated town of Center, North Dakota, in Oliver County and was employed with the North Dakota Department of Transportation. Sandra was married twice previously and had been separated from her second husband for three months at the time of her disappearance. She had two sons—Spencer, 16, and John, 5–both of whom lived with her at the time.
Disappearance On the evening of November 16, 1996, Sandra and her son John had plans to have dinner at Sandra’s parents’ home in Bismarck, North Dakota. On the way there, Sandra made a troubling call to the Bismarck Police Department, during which she reported to the dispatcher that she thought satanic rituals and abuse were taking place at a nearby farm. The dispatcher later reported that Sandra sounded “upset” on the call. When Sandra was asked why she chose to call the Bismarck Police Department rather than the police in Center, where the farm was located, Sandra... keep reading on reddit ➡
It seems like each woman he speaks with, he says something along the lines of "we have a strong connection" "I like (XYZ) traits about you" etc etc. Each time it comes off a little too strong for 1) how long he's known the woman and 2) for how many women he's been saying that too. I get the impression it's giving a lot of women false hope that they really are extra special to him, when in reality he's saying it to a lot of them. Thoughts?
I’ve watched every season since Juan Pablo, even while not always agreeing with, or necessarily liking, the lead.
I just really don’t get it. I feel I know legitimately nothing about him. This wouldn’t be as big an issue if not combined with the fact that he’s so boring that I have no interest in learning about him or even attempting to watch? (Like I just tried to watch the first ep & was immediately confronted with direct disappointment).
Maybe it’s a direct symptom of how bad the show has become in general (esp w the introduction of social media & the influencer era)? The fake-ness has finally made the show lose all of its lustre?
Maybe it’s just Covid & the general state of the world & I can’t even enjoy a simple show anymore smh.
Either way it leaves me with a feeling of sadness. I dunno man just needed to share that, maybe someone feels the same.
I wish it was 2011.